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Sony Ten is an Indian pay TV sports network owned by Sony Pictures Networks and Ten Sports. It broadcasts cricket, association football, golf, basketball, tennis, MMA and wrestling events. It was launched in 1 April 2002. Sachin Tendulkar is the brand ambassador of Sony India’s sports channels.
Sony Ten 3 airs cricket matches from the West Indies, Zimbabwean, Pakistani, Sri Lankan, England, and South African boards. It also broadcasts UEFA Champions League matches.