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Willow has operated an Internet portal for live streaming of cricket events at willow.tv since 2010 for a monthly subscription fee. Willow has driven various innovations in the coverage of cricket, like video-based live scorecards and editorials. The website provides subscribers with video streams available on laptops, smartphones and tablets, plus web-connected devices like Roku, Boxee, GoogleTV, Samsung’s [email protected] and PlayStation 3. A dedicated app for Willow was added for Apple TV on June 24, 2014. TV Everywhere access to the network’s live feed on most devices was added for subscribers to cable and satellite services, in time for IPL 11.