‘1.1 billion views’: Ladies’s T20 WC delivers record-breaking fan engagement numbers – cricket


The Worldwide Cricket Council (ICC) on Thursday revealed document digital and broadcast viewing figures for the Womens T20 World Cup 2020, which has change into probably the most watched womens sporting occasions in historical past.

ICC’s digital channels had been in overdrive in the course of the February 21 to March 8 occasion in Australia, with an astonishing 1.1 billion whole video views, making it probably the most watched ICC ladies’s occasion ever and the second most profitable ICC occasion after the Males’s World Cup 2019.

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The determine was greater than 20 occasions the video views delivered within the earlier version performed within the West Indies in 2018 and 10 occasions the earlier most profitable ladies’s cricket occasion, which was the Ladies’s World Cup in 2017.

The record-breaking pattern continued by way of broadcast with the ultimate of the occasion attaining document viewership in each India and Australia, after their groups performed in entrance of 86,174 followers at Melbourne Cricket Floor on Worldwide Ladies’s Day.

As India made the ultimate of the occasion for the primary time, followers watched 1.78 billion viewing minutes of stay match motion on TV of that sport alone. The determine is 59 occasions greater than the ultimate of the earlier version in 2018 between Australia and England, and comprised 35 per cent of the general viewership for the match.

The stay common viewers for the ultimate in India was 9.02 million, increased than all matches of the 2018 match performed within the West Indies. This determine is 154 per cent increased than the second most seen match within the competitors the match opener between Australia and India on February 21. The general viewing minutes throughout the entire occasion in India was 5.4 billion, nearly thrice greater than the 2018 version.

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The digital streaming figures too had been spectacular in India, peaking at 3.1 million for concurrent customers of Hotstar in the course of the ultimate.

In Australia, the common viewers for the ultimate was 1.2 million, making it probably the most watched ladies’s cricket match and the sixth-most watched cricket match ever on subscription tv in Australian broadcast historical past.

Chief Government Manu Sawhney: “These fairly excellent broadcast and digital numbers show the facility of ladies’s cricket to mixture an enormous international viewers and interact followers. This undoubtedly consolidates our place as one of many main ladies’s sports activities on the earth and we need to construct on the momentum from this occasion and create a long-term sustainable basis for the sport.

“Now we have constructed on the record-breaking success of the Males’s World Cup 2019 and continued our deal with deepening engagement with present followers and bringing new followers to the sport with related, partaking content material that goes past match highlights. Cricket followers need aggressive cricket with context and the world’s finest gamers didn’t disappoint in Australia earlier this 12 months,” he added.