Indian Premier League facet Delhi Capitals on Friday named its co-owner JSW Group as staff’s principal sponsor for a three-year time period. As per the settlement, JSW can be DC’s principal sponsor from 2021 to 2023.
By this affiliation, the JSW insignia can be sported on the entrance of the staff’s jersey, and complemented by in-stadia branding of the varied JSW product portfolio throughout the match. The JSW Group first got here on board because the staff’s principal sponsor in 2020.
Talking on the affiliation, GMR’s Kiran Kumar Grandhi, chairman and co-owner of DC, stated: “I’m delighted that we proceed to deepen our affiliation with the JSW Group. We share the identical ethos and philosophy, and that makes our franchise one of the crucial formidable manufacturers within the IPL. I’m assured that this affiliation can be a fruitful one for our staff.”
ALSO READ | IPL public sale 2021: Full listing of gamers offered, unsold
Parth Jindal, co-owner of DC and managing director of JSW Cement and Paints, and Founder, Encourage Institute of Sport and director, JSW Sport, added: “Whereas the league sponsorships consisted of a lot of new age enterprises from the Tech area, they have been complemented by well-established nationwide manufacturers equivalent to ourselves. This various mixture of manufacturers is a testomony of how the IPL as a single platform supplies the perfect outreach into a really numerous demographic.””