![Fabien Allègre (PSG): "Ce qui intéresse aussi nos fans, c'est un mélange de musique, d'art et de mode" Fabien Allègre (PSG): "Ce qui intéresse aussi nos fans, c'est un mélange de musique, d'art et de mode"](https://media.fashionnetwork.com/m/436f/df9b/ab7a/f0ea/2ff3/d834/711b/a20b/5139/8a1d/8a1d.jpg)
Fabien Allègre (PSG): "Ce qui intéresse aussi nos fans, c'est un mélange de musique, d'art et de mode"
![🔥⚽Upside Chat: Fabien Allègre, Chief Brand Officer, PSG (Ligue 1) on PSG's NFT/Metaverse & Brand Strategy. 🔥⚽Upside Chat: Fabien Allègre, Chief Brand Officer, PSG (Ligue 1) on PSG's NFT/Metaverse & Brand Strategy.](https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F4df055f6-5fff-41f6-beac-1163c7b8df2c_1193x664.png)
🔥⚽Upside Chat: Fabien Allègre, Chief Brand Officer, PSG (Ligue 1) on PSG's NFT/Metaverse & Brand Strategy.
![Fabien Allègre (PSG): "Ce qui intéresse aussi nos fans, c'est un mélange de musique, d'art et de mode" Fabien Allègre (PSG): "Ce qui intéresse aussi nos fans, c'est un mélange de musique, d'art et de mode"](https://media.fashionnetwork.com/m/2d26/9470/607a/ddf4/c971/947e/a206/e292/ab0c/61c2/61c2.jpg)
Fabien Allègre (PSG): "Ce qui intéresse aussi nos fans, c'est un mélange de musique, d'art et de mode"
![Barça Universal on Twitter: "Fabien Allègre (PSG Marketing Director): "With Messi, PSG's commercial income has increased and is expected to exceed 54% of the club's total income with his presence." https://t.co/Cct14Xp4a3" / Barça Universal on Twitter: "Fabien Allègre (PSG Marketing Director): "With Messi, PSG's commercial income has increased and is expected to exceed 54% of the club's total income with his presence." https://t.co/Cct14Xp4a3" /](https://pbs.twimg.com/media/FLpUnp5WQAA0Dio.jpg:large)
Barça Universal on Twitter: "Fabien Allègre (PSG Marketing Director): "With Messi, PSG's commercial income has increased and is expected to exceed 54% of the club's total income with his presence." https://t.co/Cct14Xp4a3" /
![Avec Jean-Martial Ribes, directeur de la communication et Fabien Allègre, directeur de la marque PSG Avec Jean-Martial Ribes, directeur de la communication et Fabien Allègre, directeur de la marque PSG](https://www.francebleu.fr/s3/cruiser-production/2022/01/e7221ee8-c621-4d45-a90d-4d933903d5c9/1200x680_gettyimages-1177648661.jpg)
Avec Jean-Martial Ribes, directeur de la communication et Fabien Allègre, directeur de la marque PSG
![Paris Saint-Germain and Fanatics reveal new Los Angeles store; the first standalone European club retail location in North America — Fanatics Inc Paris Saint-Germain and Fanatics reveal new Los Angeles store; the first standalone European club retail location in North America — Fanatics Inc](https://images.squarespace-cdn.com/content/v1/5ff494b9931735466ce28d5b/1621883996157-1FFLCBQSTKNR2X951SH9/PSG+LA+Store+7.jpg)
Paris Saint-Germain and Fanatics reveal new Los Angeles store; the first standalone European club retail location in North America — Fanatics Inc
![🔥⚽Upside Chat: Fabien Allègre, Chief Brand Officer, PSG (Ligue 1) on PSG's NFT/Metaverse & Brand Strategy. 🔥⚽Upside Chat: Fabien Allègre, Chief Brand Officer, PSG (Ligue 1) on PSG's NFT/Metaverse & Brand Strategy.](https://substackcdn.com/image/fetch/w_512,h_512,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F4df055f6-5fff-41f6-beac-1163c7b8df2c_1193x664.png)